WE DIDN’T INVENT SANDWICHES,

Join ’Wichcraft in redefining the fast casual segment. With in-demand gourmet
ingredients, a chef inspired menu destined for delivery and a streamlined
operations model, our business is built to elevate returns for our franchisees.

’Wichcraft is a fast-casual restaurant featuring a chef crafted menu of made-to-order sandwiches, salads, small plates and other gourmet menu items. Chef Sisha Ortuzar and five-time James Beard award winning celebrity chef Tom Colicchio opened the first ’Wichcraft in 2003. Today, ’Wichcraft is looking for the right partners to join Chef Colicchio’s ambitious team. With sustainable proteins and chef-inspired ingredients suited for all appetites, we’re leading the way to a new kind of lunch hour.

OUR MISSION

By elevating the sandwich from a humble hand-held meal to a premium experience, we strive to make people happy while being proud of what we do. #ONEGOAL

OUR VALUES

Give a Damn

Doing the right thing isn’t always easy—but we’re steadfast and willing to put in the extra work to do it. We’re committed to making people happy and delivering authentic, one-of-a-kind hospitality.

Let the Ingredients Sing

To serve the best, we start with the best. We source sustainable proteins and seasonal produce from partners who know their product as well as we know our kitchen.

Grow Genuine Bonds

People are the heart of our business. Born out of friendship, nurtured by teamwork, and embraced by our guest, ’Wichcraft is a real family.

START HERE

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WHY NOW?

Learn From The Best

Celebrity chef Tom Colicchio of Bravo’s iconic Top Chef first made his mark at prominent NYC restaurants such as Mondrian and the Quilted Giraffe. Next, he co-founded the Michelin-rated Gramercy Tavern in 1994. In 2001, he founded NYC-based hospitality and restaurant group, Crafted Hospitality, which includes six celebrated concepts: Craft (NYC and LA), Riverpark (NYC), Temple Court (NYC), Craftsteak (Las Vegas), Heritage Steak (Las Vegas) and Small Batch (Long Island). Chef Colicchio is a five-time James Beard Award Winner whose passion for food has touched everything at ’Wichcraft.

Our Sustainability Mission Drives Business

Doing the right thing isn’t always easy—but we’re steadfast and willing to put in the extra work to get it right. Because healthy and sustainable not only tastes and feels better, it is better—any way you slice it.

30-40%

OF ALL FOOD IN
THE U.S. IS WASTED

AND SO ARE BILLIONS
OF DOLLARS

73%

OF GLOBAL MILLENIALS

WILL PAY MORE FOR
SUSTAINABLE PRODUCTS

66%

OF GLOBAL CONSUMERS

WILL PAY MORE FOR
SUSTAINABLE PRODUCTS

PB&J Lunches Are Out

Packed frozen “cuisine” lunches and slices of greasy pizza no longer define the lunch hour. Hardworking customers are looking for high quality done fast. We strive to make gourmet meals crafted by renowned chefs like Tom Colicchio accessible—and portable—infusing every recipe with the same intention we bring to fine dining.

Delivery and Catering Services Drive Scale

The demand for delivery and catering of awesome food has never been higher. With partners like Grubhub, Seamless, Uber and Doordash, we are able to get our orders out farther, faster and cheaper.

LEADERSHIP

  • TOM COLICCHIO

    Founder
  • DAN GUARICCI

    President
  • DAVE MONDORE

    Chef & Culinary Operations
  • JUDITH NEYMAN

    Training & Development Manager
  • MARYROSE GALVEZ

    Director of Finance
  • ERIC GAUVIN

    Director of Operations

HOW MUCH DOES IT COST?

  • $45,000
  • 6%
  • $1,000,000
  • $300,000

*This investment range is New York City area estimates

HOW MUCH CAN I MAKE?

  • $1,350,000**

**Average of top 4 active locations of 2018

AVAILABLE MARKETS

Specific Focus Markets

  • Heavy population of office worker traffic
  • Early growth within the Eastern corridor of Massachusetts – North Carolina
  • Open to partnership with the right franchisee outside of early growth market areas

Timeframe of New Locations

  • Have 10 locations opened before the end of 2020
  • Have 25 locations by end of 2021

OUR PROCESS

Inquire About
’Wichcraft

Chat With a
Team Member

Financial
Review

Complete Application
& Business Plan

Discovery Day
& Site Visits

Sign Development
Agreement

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